Donor Thank You Letters: What to Include

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On any occasion thank you notes are appropriate and appreciated. In your personal and business life a thank you note can go a long way. When you receive a gift or form a new relationship with a vendor, business contact, or donor, writing a thank you letter never goes over looked.

Adding your own personal touch is a sure way to make a donor remember you for their future giving plan. Be sure to include details that are specific to that donor – something too generic will lose the reader’s interest and seem effortless. Details could be the specific person or persons you worked with to receive the donation, a mention of a meeting you had together to solidify the relationship, or the amount donated and what the donation is going or has gone towards.

If you’d like your note to be long and more descriptive a great way to do this is to tell the donor the background of their gift. If the donation aided a specific community, a family in need, or an educational program/scholarship you offer at your organization/company. Show how much the donor’s gift helped.

Additional inclusions could be:
 Dates of future events you may have. This will give them a chance to attend and learn more about the cause of your organization.
 A picture representing what their donation went towards.
 A token of appreciation from your organization – a certificate, medal, etc.
 A promotional piece – pen, USB, business card, etc.

One last tip: Avoid digital signatures. This could be seen as a negative aspect in your letter.

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